Google’s announcement today that they are going to merge TV and the Web broadens the ability for indie film makers to distribute their content, which is really great news!
We believe that content should be able to be seen and experienced everywhere, your phone, tablet, pc, AND TV. It should also be smart enough to start a film on a plane, and then continue when you get to your hotel on the flat screen. We’ve been waiting a long time for this kind of convergence and we’re starting to see it come together.
Add to this the interactive ability the web offers and we will witness a complete change in the way we interact with media. Needless to say, we cannot wait to get into this.